WWD is reporting that Urban Outfitters are launching a new wedding line on valentines day this year. I would expect to see vintage inspired dresses with a modern twist with lace, ribbons and all things girly. They will have everything from dresses (range between $1000-$4000), shoes, veils, cake stands and lots of goodies to decorate your venue. I’m sure the accessories will do really well for vintage themed weddings. The question is would you buy your wedding dress from Urban Outfitters? I am excited to see what the label will look like.
Here’s what they say:
“Bhldn, Urban Outfitters Inc.’s newest retail concept, is the firm’s attempt to put its unique, slightly off-kilter stamp on the bridal business. Rather than traditional gowns, Bhldn is more likely to make a large, lopsided taffeta bow the focal point of a dress, give a wedding gown an unfinished hem or cover elaborate pearl-studded flowers with a sheer layer of tulle so only a hint of the decoration is visible. There’s also a design component featuring items with a do-it-yourself sensibility, such as flower garlands that look homemade but are already put together, as well as glassware, serving pieces, candelabras, cake toppers and lanterns. Many pieces are one of a kind or reproductions and share its sister chain Anthropologie’s philosophy for singular discoveries and repurposed found items.”
*images belong to WWD