UP CLOSE & PERSONAL’ WITH MARA MOSTAFA FROM THE ELECTRIC FIREFLY
When did you start blogging and why?
I started blogging a little over a year ago. It was something I had been meaning to do for a while but never took the plunge. There’s a lot I am passionate about; fashion, health, vintage, birth, beauty and natural living. I needed some sort of an outlet to document my thoughts and ideas; a blog seemed to be the perfect solution where I can share my craziness. There are days where the blog is more fashion oriented and days where it may be health, it’s whatever I’m feeling in the moment or excited about. My aim is also to bring to light the hidden treasures of the East and Middle East, bringing forward Indonesian, Kuwaiti, UAE talents ranging from Fashion and Abaya designers to bloggers, artists and a whole lot more.
What type of fashion do you focus on?
There are loads of great fashion blogs out there and I am not in this to compete with any of them. My aim is to focus on a niche topics which is the type of fashion a Mutahajiba (veiled) would look for for some inspiration. I wanted to highlight the latest trends out there and show how it could be “modestified” to suit “our” needs as muslim women or women in general who would rather dress modestly and conservatively. You can love fashion, be stylish, AND be covered. Veiled or not veiled my readers are powerful, opinionated, stylish, modern, trendy women who all want the same thing- modest and conservative looks.
How did you passion for fashion start?
Ever since I was a little girl I would love to play dress up in my mums clothes and shoes just like all girls do. My mother used to model and be in the theatre business when she was younger and I would always be in awe of her portfolio and the gorgeous 60s fashion and makeup. I still have some of her vintage pieces that I treasure. My mother’s stories and her passion for antiques is what made me fall in love with Vintage fashion and finds. Fashion is a great way to express yourself and since I am a Mutahajiba, the fashion I look for is more conservative yet still smack on trend!
Can you describe your style in three words?
Boho , Eclectic, Feminine
Who are your favorite designers? Ones that you feel truly express your style?
Marchesa, Tibi, American Retro, Erdem, Sass and Bide, Victoria Beckahm, Aysha Depala, Acne, Halston Heritage, Jason Wu, DAS, Tom Ford, Stella Mcartney and of course not forgetting some true talents from our region, some of my favorites are Razan Alazzouni, Lady Fozaza, Poca Poca, Noon by Noor and Arabulous,
Which celebrity are you inspired by their style?
Nicole Ritchie, Olivia Palmero, Whitney Port, Sheikha Moza, Alexa Chung
What are your favorite fashion blogs?
This time tomorrow- http://thistimetomorrow-krystal.blogspot.com/
Sea of shoes- http://seaofshoes.typepad.com/
Confashions from Kuwait - http://www.confashionsfromkuwait.com/
The Overdressed- http://www.theoverdressed.com/
Jak & Jil - http://jakandjil.com
and sooo many more ……
What were your favorite hits and misses of 2011?
I loved the mixed of prints and patterns. The comeback of the 70s flared trousers, maxi skirts and dresses and color blocking was huge. The attention to lace was lovely and feminine but I like it more as a detail rather than an entire ensemble.
What style or trend are you hoping to see more of this year?
I’m hoping to see floral prints, jumpsuits, floaty fabric, silhouettes and celebration of all things feminine for 2012. With the TV shows like Mad Men and Pan AM, I am excited to see how they are going to rub off on to the catwalk.