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It has been a crazy couple of weeks trying to get stuff together and organized work wise for my label ‘Mara’ and mother & baby label ‘Baby m’.  I am so behind on my blogposts, which is why you’re getting this one more than 2 weeks after the launch at the beginining of this month.  Better late than never eh! It was an early start of the day to be lining up for a fashion event but it’s always so much fun that it’s always worth it.  I honestly went just to get a few shots for the blog not desperately wanting anything.  While we waited outside for the doors to open a lady came out handing us all baskets.  I took one for the sake of it and fell for the marketing sales gimmick.  I ended up filling the bag to the brim while taking pictures at the same time.  Once the mayhem died down you could find girls in all corners of the shop on the floor going through their stash of goodies and narrowing items down.  Well thats what we all did while we socialized at the same time with friends and bloggers. Women are such multi-taskers! Enjoy the pics of the event and again sorry for the delay ..

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This news has gone viral mad! H&M not only have been doing some great collaborations with designers but have now struck it GOLD with choosing beautiful 60s inspired siren Lana Del Ray a.k.a Elizabeth Grant as their new face for the autumn/ winter campaign! This is the singer’s first modeling gig ever although she has a bag named after her by the designer Mulberry.

“The theme of the campaign is a modern and feminine woman with a soft attitude. Curves and waist are important in autumn’s silhouette, with a focus on knitwear and tweed, the store says. Colours include powder tones and accessories in wine red. ‘The mood is very LA noir,’ Donald Schneider, H&M’s creative director, told WWD.”

Not only is the singer the face for the  Swedish store but she has also recorded a cover of Blue Velvet for a short film that will be released on September 19 via hm.com.

Lana wears a pink angora jumper and matching trousers with her signature 60’s backcombed  trademark look.  Below is one of Lana’s music videos which epitomizes her style with all her fashion icons and fashion inspirations “Summer Sadness”.

Other collaborations for H&M that are set to arrive in stores later this year are with  Maison Martin Margiela and Anna Dello Russo.

 

 

and what better way to celebrate your birthday than with Global style icon and Vogue Creative Consultant Anna Dello Russo

 

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