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Screen shot 2013-05-07 at 2.00.26 AM Dubai-based Dima Ayad, is a young Lebanese fashion designer. She established her eponymous label in April 2010. Her clothes, which have been featured on the pages of ELLE Arabia, Grazia Middle East, OK!, Hello! and Ahlan!, are a celebration of the female form. Her Autumn Winter 2011 collection was shown off-schedule at London Fashion Week, which led to her nomination as Best Regional Designer at the Grazia Middle East Style Awards 2011, designing a capsule Prom collection for Saks Fifth Avenue and a Ramadan AbayaCollection for Harvey Nichols Dubai.

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IMG_3213 How to Start Your Own Fashion Label: London College of Fashion (Toby Meadows) 

The last day of Fashion Forward and I got to attend some great shows; Tresors Sauvages, Amira Haroon, Zayan the Label, Amato and Ayesha Depala.  It was a fun fashion filled 3 days and am so glad I got to attend the very first one.  I am looking forward to the next one later this year in October, it can only get better!   Read the rest of this entry »

  WOW it’s been a year already!! It’s that time of year and the 2nd edition to the successful event that is held in Riyadh.  Riyadh Fashion Days is a major fashion event hosting fashion shows every day for 5 days and showcasing the brand new Autumn/winter collection exclusive to Maison BO-M.  RFD focuses on promoting local talent. Participating at this event will be 25 designers from the region.  Follow the hash tag #RFD12 for updates.

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