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The most exciting online fashion portal “FASHLINK ” has now made the official transition to including an online shop to their site! If you somehow haven’t heard of FASHLINK; seriously where have you been?!?! It is only the coolest concept to hit the digital world of fashion. Click here to read more on what Fashlink is.

Back to the online shopping news; this progression makes complete sense and a great way of shining a spotlight on local talent, designers and unique & quirky products and a whole lot more.  They have only just officially launched and sold out quite quickly but already have a a great line up on board and soon to be coming to designers like Coach, Michael Kors, Ralph Lauren, Tory Burch and more…..In the Meantime, check out all the other branded, non-branded and amazing Local Designer products that are available now online (Type in Promo Code: GN31072012FR100 during checkout and get a 100 Dhs off your bill (for orders above 500/-).

Guess who is part of Fashlink’s Blogger’s We Love- Yours truely *blush* 🙂 click here. I LOVE Fashlink!


Here are a few of my picks from their online shop.

 Black Asteriod- by Zanajeel

Rivets Necklace Read the rest of this entry »

Hey everyone 🙂 I was invited earlier in March to My Wardrobe Middle East’s launch in Dubai at the Ritz Carlton. I love My Wardrobe and its boutique sense of style so I flew in for the night to be there for the event.  The venue was dressed up by the Carousel Girls Event planners which was beautifully done.  I had an overdose of sugar box’s yummiest cake pops and got to bump into a few friends ( BIG shout out to Expose 😉 ).  Sarah Curran CEO of My Wardrobe gave a small speech and everyone left with deliciously scented candles from Diptyque.  It was a lovely elegant evening.  The next day was the My wardrobe shopping event for invitees but I had to fly out and couldn’t stay for that unfortunately.

Below are the pics of the night ..

(hey.. don’t forget to email subscribe at the top left to receive regular updates & posts)

Read the rest of this entry »


Look # 1 – Styled by Mara using

  • Jeans – Mon Atelier
  • Shoes – TopShop
  • Scarf – Stradivarius
  • Ring – Reiss
  • Grey Jumper – Reiss
  • Nude Dress – Polka Dot Cat
  • Spiked Cuff – Valley Dez
  • Bracelet – Reiss
  • Bag – Miss Selfridge

Look # 2 – Styled by Mara on

  • Scarf – Topshop
  • Jeans – Juicy Couture
  • Top – Massimo Dutti
  • Leather Vest – TopShop
  • Bag – Miss Selfridge
  • Shoes – TopShop
  • Sunglasses – Bullets & Butterflies
  • Bracelet – Reiss
  • Bangle – Kurt Geiger
  • Belt – Tommy Hilfiger


Look # 3 – Styled by Mara on

  • Shoes – Dune
  • Bracelet – Wayed Vintage
  • Earrings – Wayed Vintage
  • Sunglasses – Aldo
  • Purse – La Boutique 92
  • Top – BOW
  • Trousers – Reiss

 Have a go and visit Fashlink here.


When did you start blogging and why?

I started blogging a little over a year ago.  It was something I had been meaning to do for a while but never took the plunge.  There’s a lot I am passionate about; fashion, health, vintage, birth, beauty and natural living. I needed some sort of an outlet to document my thoughts and ideas; a blog seemed to be the perfect solution where I can share my craziness.  There are days where the blog is more fashion oriented and days where it may be health, it’s whatever I’m feeling in the moment or excited about. My aim is also to bring to light the hidden treasures of the East and Middle East, bringing forward Indonesian, Kuwaiti, UAE  talents ranging from Fashion and Abaya designers to bloggers, artists and a whole lot more.

What type of fashion do you focus on?

There are loads of great fashion blogs out there and I am not in this to compete with any of them.  My aim is to focus on a niche topics which is the type of fashion a Mutahajiba (veiled) would look for for some inspiration. I wanted to highlight the latest trends out there and show how it could be “modestified” to suit “our” needs as muslim women or women in general who would rather dress modestly and conservatively.  You can love fashion, be stylish, AND be covered. Veiled or not veiled my readers are powerful, opinionated, stylish, modern, trendy women who all want the same thing- modest and conservative looks.

How did you passion for fashion start?

Ever since I was a little girl I would love to play dress up in my mums clothes and shoes just like all girls do.  My mother used to model and be in the theatre business when she was younger and I would always be in awe of her portfolio and the gorgeous 60s fashion and makeup.  I still have some of her vintage pieces that I treasure.  My mother’s stories and her passion for antiques is what made me fall in love with Vintage fashion and finds.  Fashion is a great way to express yourself and since I am a Mutahajiba,  the fashion I look for is more conservative yet still smack on trend!

Can you describe your style in three words?

Boho , Eclectic, Feminine

Who are your favorite designers? Ones that you feel truly express your style?

Marchesa, Tibi, American Retro, Erdem, Sass and Bide,  Victoria Beckahm, Aysha Depala, Acne, Halston Heritage, Jason Wu, DAS, Tom Ford, Stella Mcartney and of course not forgetting some true talents from our region, some of my favorites are Razan Alazzouni, Lady Fozaza, Poca Poca, Noon by Noor and Arabulous,

Which celebrity are you inspired by their style?

Nicole Ritchie, Olivia Palmero, Whitney Port, Sheikha Moza, Alexa Chung

What are your favorite fashion blogs?

This time tomorrow-

Sea of shoes-

Confashions from Kuwait –

The Overdressed-

Jak & Jil  –

and sooo many more ……

What were your favorite hits and misses of 2011?

I loved the mixed of prints and patterns. The comeback of the 70s flared trousers, maxi skirts and dresses and color blocking was huge. The attention to lace was lovely and feminine but I like it more as a detail rather than an entire ensemble.

What style or trend are you hoping to see more of this year?

I’m hoping to see floral prints, jumpsuits, floaty fabric, silhouettes and celebration of all things feminine for 2012. With the TV shows like Mad Men and Pan AM, I am excited to see how they are going to rub off on to the catwalk.

Dont forget to visit –

Here are some fun shots and pics taken with some of Dubai’s Bloggers I got to finally meet in person at the Lady Fozaza launch event, Bloomingdales.  It’s so great to meet the people behind the blogs and to see how sweet and lovely they all really are!

My sister in law Maha and I

With Alanood Badr Blogger and designer of Lady Fozaza

Left to right: Mara, Zubaida, twins Alizey and Sanieh Mirza

The lovely Mona Kattan 

The fashion genius Payel Patel of Fashlink

This morning was the Beta launch of the much anticipated app/site FASHLINK! Unfortunately I didn’t get to attend the event due to not being in the country ;(.  However I did get to install the app on my ipad first thing this morning and play around!! And BOY was it fun!!! The official launch of FASHLINK will be in January so stay tuned for more news on that. In the meantime get the FREE app on itunes and have your closet with you wherever you go.  Shopping just won’t be the same!

Below and above are some images from the event this morning.

Payal Patel Business Development Director during Fashlink demo this morning

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